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Our Mission

At The Wool Company we are all huge fans of natural fibres. This, combined with our obsessive nature of discovering the most wonderful products, makes for an enthusiastic team! Sample products are greeted with much anticipation before being subjected to a tortuous examination and endless comparison. We strive to deliver the very highest quality, in bedding, soft furnishings, and clothing, that cannot readily be found on the high street or elsewhere online.

We love sending out products that really do make a difference to our customers lives, that they can truly enjoy for many, many years, giving a true meaning to “value for money”.

One word sums up everything we do here: Quality – it is our compass that drives everything we do. Our customer services team are superbly knowledgeable, happy and helpful and will help you in every aspect of your journey with us – before, during and after your purchase, we go the extra inch to help - not just once but every time you contact us.

Sad to say we can't always get the very best quality products made here in the UK any more. Many of the specialist manufacturing skills have been lost and since "quality" is our watch word, we look further afield if locally made products don't match up to our exacting requirements. Much of our product range is actually designed and/or specified by us and unique to us and there are many impersonators of our products. But they are invariably of inferior quality. We source as many of our products as we can from the UK and Europe, but some come from further afield, such as Nepal, China (famous for amazing quality cashmere), South Africa, Australia and New Zealand. Our famous sheepskins are very local from mostly Devon and Cornwall and we boast the most extensive range of wool blankets anywhere in the world, including many from our Yorkshire based blanket manufacturers.

Superb Quality > Value for money > Local Sourcing

Update March 2015

We are currently reworking our mission statement, but whilst this is in progress. Our working mission statement is, "To earn your lifetime loyalty with passion and excellence in our products and remarkable service". It sounds a bit corporate I know, but the fact is, that is what we are trying to do! We want you to be as excited about our lovely products as we are, so much so that your babies benefit from them and your grandparents equally. Much of our direction is driven by our customer feedback so if you have any comments, questions or suggestions please don't hold back from contacting us.