About Us

Ella, Pashmina

Our Story 

is a tale of wild boar, weedy fields, Angora goats and cold feet...

We moved back to Cornwall after an absence of twenty years when we discovered we were to be blessed with a third child. In the depths of a cold wet December we bought the remains of a run down farmhouse and a few acres of impenetrable weeds on the edge of Bodmin Moor.

Higher Hill Farm had previously been a successful wild boar farm - a good early example of farming diversification – but had problems with escapees (there is still the occasional wild boar sighted in local woods). Unfortunately, after the wild boar left, most of the topsoil had gone too, leaving only stony ground and chest-high weeds. With no experience of animal husbandry (except cats), Sarah took up the mantle to research an appropriate animal that would bring the land back into “good heart”. Having dismissed ostrich, bison, llamas, alpacas, cows and 'normal sheep' the only animals she found that could live comfortably off the land were goats and the only breed that wouldn't jump over our fences were Angora goats (who produce the luxury fibre, mohair).

It took only one winter in our freezing, draughty stone farmhouse to discover the amazing benefits of their fleece on our feet; Mohair is much warmer than sheep's wool and being soft, yet hard-wearing, makes the perfect yarn for seriously comfortable and warm socks. The children didn't much appreciate Harry's reluctance to buy heating oil and became great fans of their "Momos", the Kid Mohair Explorer childrens socks we designed and had knitted in Leicestershire… and so The Wool Company took its first steps.

13 years later, we know a great deal more about wool of all kinds than we did in 2006, but our passion for Mother Nature's technical fibre is as fresh as during our first days of learning and


To share the remarkable qualities and benefits of sustainably sourced, quality manufactured, natural fibre products as widely as possible.

We are all fanatical about natural fibres - hence our strapline The World's Finest Fibres®  which we hope really says what we are all about.  This, combined with our obsessive nature of discovering the most wonderful products, makes for a truly excitable team.  Sample products are greeted with much anticipation before being subjected to a tortuous examination and endless comparison. We strive to deliver the very highest quality in bedding, soft furnishings and clothing, that cannot readily be found elsewhere.

We love sending out products that really do make a difference to our customers lives that they can truly enjoy for many years, giving a true meaning to “value for money”.

One word sums up everything we do here: Quality – it is our compass that drives everything we do. Our customer services team are superbly knowledgeable and will help you in every aspect of your journey with us – before, during and after your purchase – we go the extra inch to help!  

We source as many of our products as we can from the UK, but some come from further afield, such as Portugal, Austria, India, Nepal, China, South Africa, Australia and New Zealand. Our famous sheepskins are very local from the South West of England and we boast the most extensive range of wool blankets anywhere in the world, including many from our Yorkshire based blanket manufacturers.


The Wool Company started with our own range of kid mohair socks for children and adults, but we soon realised that there was a serious shortage of supply of high quality natural wool and luxury natural fibre products and started to develop our range. As well as selling to our loyal retail customers online we supply a significant number of corporate customers including worldwide hotel chains, luxury yachts, mansions, castles, ski resorts, boutiques shops, boutique hotels, interior designers, oil rigs and breweries.

The Wool Company  Limited,  Higher Hill Farm, Cardinham, Bodmin, Cornwall, PL30 4EG. Registered Number: 10987888, VAT Registration Number: GB 896 5111 94.