As Seen in the Daily Mail: Our Wool Pillow in their 'Ultimate Guide to Bedding'

What the Daily Mail Feature Means

The piece, titled “The ultimate guide to the bedding that will give you the perfect night’s sleep, revealed by impartial experts”, highlights the importance of breathable, supportive, and natural bedding for truly restorative sleep. We were thrilled to see our pillow selected alongside other British-made recommendations.

Why Our Wool Pillow Stood Out

• Adjustable comfort: A handy zip lets you remove or add wool fill so you can tailor height and firmness.
• Naturally breathable: Wool wicks moisture and helps regulate temperature—ideal for a deeper, calmer sleep.
• Hypoallergenic by nature: A simple, natural filling without the clamminess of some synthetics.
• Additional/replacement wool is available separately for fine-tuning your pillow.

The unique nature of our wool pillow means that its wool can be occasionally removed, shaken up and fully aired, and the casing laundered separately, ensuring healthy environmental conditions for years to come. The wool can even be completely replaced if desired.

Better Sleep, Backed by Expert Advice

The Daily Mail feature digs into what really helps you sleep better—from getting the right mattress support to choosing breathable, comfortable bedding that keeps you at the right temperature all night long.

Natural Sleep, Naturally Recognised

We didn’t seek this coverage — and that’s what makes it so special. The Daily Mail’s experts selected our pillow completely independently, reinforcing what our customers already know: wool makes for better sleep. We were surprised to see them link to Amazon UK — but we’re glad you’ve found us here at The Wool Company.

The Daily Mail–Featured Product

• The Wool Company 100% Wool Pillow
• Additional Wool Filler Bags (for easy fine-tuning over time)

We’re delighted to see wool recognised as a natural, practical alternative to synthetic sleep products. If you’ve been searching for a cooler, calmer night’s sleep, this could be the pillow you’ve been looking for.

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Prefer a Modular Setup?

Pair your pillow with breathable natural duvets and fresh, simple natural bed linen to build your perfect, season-spanning sleep setup. Small changes can make a big difference to the way you rest.

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