Why No Black Friday Discounts?

20th September 2019

The sustainability of wool makes for a clear conscience

The sustainability of wool makes for a clear conscience

Wool is hitting the headlines for both amazing and wrong reasons at the moment. The highs include global knitting communities supporting fundraisers and sporting events. The lows put into question the sustainability of wool and misinformation around the wool process, resulting in the removal of advertising campaigns by the Advertising Standards Agency. 

So we thought we’d take a moment to put the record straight on how sustainable this ancient, eco-friendly fabric is. 

There’s a reason that wool has been used since the Stone Age. The very fact of its continued existence proves, we believe, the incredible sustainable properties of wool.

What constitutes a sustainable fabric?

For something to be truly sustainable, it must not use too much land or water during its production, it should not have added chemicals like dyes, finishings or coatings, and it must be biodegradable.

So is wool sustainable?

The great news is that wool is highly sustainable, renewable, biodegradable, natural, and it can be organic and chemical free. 

  • Wool is an all-natural product, grown on sheep, which removes carbon from the atmosphere (more on this later)
  • Wool products are generally worn and kept for a long time - far longer than ‘fast fashion’ products - creating less waste
  • They are washed less frequently and at low temperatures, using less energy. 
  • Merino is often used for hard wearing activewear - hikers love it for its ability to stay fresh after a week on the trails! By contrast, synthetic thermals need a good wash after a couple of days and that distinctive ‘off’ smell can linger. These merino duck socks stay fresh for days and are included in our sale.
  • Wool is one of the most recycled fabrics. Despite only making up 1.3% of the world’s virgin fabric, it accounts for 5% of recycled fabrics. 
  • Mechanical recycling of wool knitwear creates fibres that are long enough to be respun into yarns of pure wool, which are then converted back into knitwear.
  • If it doesn’t make it as far as the recycling plant, wool degrades easily

What have sheep got to do with the carbon cycle?

Did you know that wool is 50% pure organic carbon? As sheep consume plants (and the organic carbon within), they convert it into wool. So the plants that convert carbon from the atmosphere are in turn converted into organic compounds that the sheep use to grow wool. 

You can buy wool with a clean conscience knowing that your beautiful woollen throw, or cosy sheepskin rug, has in fact removed carbon from the atmosphere. Bonus points! 

What about water use? 

Sheep are often grazed on rangelands which aren’t suitable for growing crops and are naturally fed by rainwater. This is far more sustainable than cotton, which is grown on land that could have been used for food crops, and has to use irrigated water.

What does the Wool Company do to ensure the sustainability of wool products?

We try to use suppliers that use British wool as often as possible, so that smaller British farms make a decent profit. 

All greasy wool - that is, wool that has not yet been washed, brushed or processed, is sent to British Wool, the UK’s wool marketing board. This organisation verifies that animal welfare is maintained at the farms. 

For example, we buy the wool for our Chunky Aran knitted throws and blankets  from Shepley Mill in Yorkshire which is verified by British Wool.

How sustainable are the Wool Company’s sheepskin rugs?

A sheepskin is a waste product, turned into a luxury. This makes our real sheepskin rugs highly sustainable. 

The sheep are reared for meat, and we place our trust in farmers and vets to ensure the animals have been well looked after during their lifetimes. 

To minimise further waste, we also use the best quality sheepskin offcuts to create our luxury sheepskin pet beds

How does the wool industry work to improve sustainability?

Of course, every product has an impact on the environment. The International Wool Textile Organisation works with everyone in the chain - from farmers to retailers - to ensure that wool is produced sustainably and ethically. 

Where once Stella McCartney stood out from the crowd for talking about ethical production of fabrics, her stance is now welcomed as the ‘new normal’.

What’s so great about natural fibres?

As a team, we’re utterly obsessed with natural fibres. In fact we like to think we’re sharing our love of ‘The World’s Finest Fibres’ every day. Christmas comes regularly to our office in the form of new samples to try, test and compare before adding to the shop. We’re a particular bunch, not letting anything other than perfection through. We love sending out packages full of products that we know will last for years and bring a lot of pleasure. 

What’s next for sustainable wool fabric?

Highly durable wool, with its innate water and flame resistant properties, is naturally clever. So it hands down beats technical fabrics that have had these qualities added in chemically or artificially.

As people wake up to the urgent climate crisis, we hope they’ll see a return to natural fabrics as a positive step. That is, to accept that quality clothes and soft furnishings do need looking after, with biodegradable detergents and washed at low temperatures. And if you care for them, they’ll reward you with soft and cosy long service.

So, if you’re searching for an eco-friendly, sustainable, all-natural fabric, you’ve come to the right place. Any questions? Just drop us a line.

 

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Notes from the Village
Our local farm shop, Village Greens, is a not-for-profit, run by lovely people to serve our local community on Bodmin Moor. They provide local and organic produce, fabulous cooked breakfasts and great company in our sometimes lonely but bucolic idyll. We love what they do for our community, we love their gorgeous cakes and produce and want to share their weekly newsletter. In it Di provides beautiful and amusing insights into modern organic smallholding and farming life. Come and join us on Friday mornings if you can - bring a shopping bag too, but in the meantime, sit back, read on and enjoy...  
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We're accustomed to available food of all types, from all corners of the globe (despite it having no actual corners.) This makes it easy to detach ourselves from the hard graft of food production, the ebb and flow of seasonal shopping, and the creative culinary effort of using what is ripening in our local environment. It's like an episode of "Ready, Steady, Cook." Contestants are given a basket of seemingly random ingredients, with the challenge of serving up a tempting plate of food. The patterns of available ingredients are at times challenging, we've just made it through "egg season," with a continual glut of all things eggy, (fried, poached, boiled, omlette, scrambled, quiche, lemon curd, custard, ice cream, cake, scotch eggs, pickled) the hens have now reduced their efforts, and we're into fruit, (plums, apples, raspberries, blackberries, pears.) We eat lots of the same ingredients intensely for a period of time, then there is none until that season comes again. Now is a great time to test out really local shopping habits, with lots of variety from our own parish. This week we have tomatoes, runner beans, cucumbers, apples and watercress all grown within walking distance.

Other fruit and veg are brought in, mainly from the south west, including calabrese, courgette, pointy cabbage and leeks. We also stock a wide range of basics, enough to save a trip to the supermarket. We are trying to reduce our car journeys to the minimum, and changing our food shopping habits can help us succeed in this aim.

On 27th Sept we will be hosting a Macmillan Cake Stall, we welcome donations, and an appetite for plenty of cake.

See you there

Village Greens

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