27th November 2020
Why no Black Friday Discounts?
As we all know, Black Friday and Cyber Monday 'deals' are not always all they are cracked up to be.
We aren't saying that everyone who offers a discount is being disingenuous or dishonest. On the contrary; there are always some genuinely good deals to be found if one hunts hard enough.
However, at The Wool Company we have always tried to price everything as competitively as possible throughout the year, rather than inflating list prices only to offer discounts that bring prices back to sensible levels, or buying in lower quality stock for the "selling season". To be perfectly honest, it is a big task keeping tabs the pricing on our thousand or so products. Creating an extra layer of complexity with structural discounting is a bigger task still. and our passion is the product, not the pricing.
We are supporting the lonely this weekend instead
This year, however, we want to go one better, do away with discounting altogether and propose something altogether more positive.
This is likely to be the toughest and most lonely Christmas ever for so many people in this country (whatever their creed). It is likely to be followed by a long, hard lonely winter. We have all clapped for the NHS and other hard working key workers. Should we now all be considering some of the other victims of the pandemic? At The Wool Company being a small business there is not a huge amount we can do but as they say, every little helps...
3% of sales on our website this weekend will go to the charity that is supporting the lonely and is campaigning to end loneliness.
From their website: -
What we want to change
The Campaign to End Loneliness believes that nobody who wants company should be without it. We want to make this happen by ensuring that:
- People most at risk of loneliness are reached and supported
- Services and activities are more effective at addressing loneliness
- A wider range of loneliness services and activities are developed"