27th November 2020

Why no Black Friday Discounts?

Why no Black Friday Discounts? We are Supporting the Lonely instead.

As we all know, Black Friday and Cyber Monday 'deals' are not always all they are cracked up to be. 

We aren't saying that everyone who offers a discount is being disingenuous or dishonest. On the contrary; there are always some genuinely good deals to be found if one hunts hard enough. 

However, at The Wool Company we have always tried to price everything as competitively as possible throughout the year, rather than inflating list prices only to offer discounts that bring prices back to sensible levels, or buying in lower quality stock for the "selling season". To be perfectly honest, it is a big task keeping tabs the pricing on our thousand or so products.  Creating an extra layer of complexity with structural discounting is a bigger task still. and our passion is the product, not the pricing. 

We are supporting the lonely this weekend instead

This year, however, we want to go one better, do away with discounting altogether and propose something altogether more positive.

This is likely to be the toughest and most lonely Christmas ever for so many people in this country (whatever their creed). It is likely to be followed by a long, hard lonely winter.  We have all clapped for the NHS and other hard working key workers. Should we now all be considering some of the other victims of the pandemic? At The Wool Company being a small business there is not a huge amount we can do but as they say,  every little helps...

This is why we are supporting the registered charity Independent Age and their Campaign To End Loneliness this year.

3% of sales on our website this weekend will go to the charity that is supporting the lonely and is campaigning to end loneliness. 

About the Campaign to End Loneliness

From their website: -

"The Campaign to End Loneliness believe that people of all ages need connections that matter.
There are nine million lonely people in the UK and four million of them are older people. Many older people find constant loneliness hardest to overcome. They lack the friendship and support we all need.
We’ve been experts in the field of loneliness and connection since 2011. We share research, evidence and knowledge with thousands of other organisations and the public to make a difference to older people’s lives.
We inspire everyone to connect and bring communities together across the UK.
We’re hosted by Independent Age, supported by National Lottery funding through the National Lottery Community Fund, and also funded by the Calouste Gulbenkian Foundation, The Tudor Trust and donations from the general public.
Together, we can End Loneliness.

What we want to change

The Campaign to End Loneliness believes that nobody who wants company should be without it.  We want to make this happen by ensuring that:

  1. People most at risk of loneliness are reached and supported
  2. Services and activities are more effective at addressing loneliness
  3. A wider range of loneliness services and activities are developed"

Read more here...

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