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Ah, the Swedes! They gave us Abba, Volvo and Ikea for comfort. And, far less comfortable, Greta Thunberg and Surströmming. But now 'mys.' What is mys?
If hygge is the Danish pursuit of all things comfortable, mys is hygge's cosier cousin from over the Øresund Bridge. Mys is all about warmth. Cosy to the core, it's warm hugs, soft light, hot chocolate, a purring puss. Mys is the essence of snug, the epitome of warmth, metaphorical and literal.
What better for mys than the world's finest fibres? Picture this: you're snug under a merino wool blanket, cupping a steaming hot chocolate. Winter storms batter the window, Hand-made candles light the room. It's not just cosy; it's a soul-soothing hug for your spirit. Snuggle down. Breeeathe. And relax.

In Sweden, mys starts with candles. cheap IKEA votives work, but why not go for longer lasting quality? A handcrafted candle lifts the room. It's like a cashmere scarf for your living space. A touch of class.
Mys thrives on quality, not bling. Get rid of pointless trinkets! Instead, and offering a warmth that's more than skin-deep, natural fibres—wool, cashmere, alpaca—bring a quiet calm to the room. They're sustainable, ethical, long lasting and easy care, making them a wise choice for the long term. Comfort woven into every thread.
House hushing makes even more of mys. It's mindful living. It's choosing less but better. It's a home that's not just warm. Calm and quiet on the eys and ears. Peace meets warmth.
Now, mix mys and house hushing. A lambswool throw on the sofa invites you in. A sheepskin rug soothes your feet and eyes. Not just add-ons. They're comfort and calm in one. They're the warm icing on your cosy, quiet cake.
House hushing isn't just a concept; it's a practice. Here's how to do it:
House hushing is the silent partner to mys. It adds a layer of tranquillity to your cosy haven. So, go ahead, make your home a sanctuary of peace and warmth.
As days shorten and nights chill, mys is a must. Don't settle for just cosy. Aim for ultra-cosy and calm.
So, wrap up in the world's finest fibres. Let the mys begin. As the Swedes say, it's more than cosy. It's mysigt!
And wrap up in this read. Share it. Did it work? Tell us how you're making your life more mys and hushed.
1 comment
Great blog. I felt cosier just reading this! Much as I am already mourning the summer, the biggest consolation to the change in season is getting to rediscover my beautiful tactile cashmeres, merinos and sheepskins. They’re like a balm for the soul. I’ve been buying and using your products for years and the quality is so outstanding they’re all still like new. x